Over the years, cosmetic companies have produced a wide range of specialist skin-care cosmetics each developed for a specific purpose or problem. All-purpose creams used a different approach. As their name suggests, they were formulated to cater for a wide range of purposes, to replace a number of speciality creams with a single product, an idea that was generally condemned by salon-based companies like Elizabeth Arden.
Elizabeth Arden was probably the first authority to condemn the use of an all-purpose cream and to develop her complete group of specialized preparations to fulfill every need and to correct every fault of the skin. …
Elizabeth Arden considers it of the greatest importance that her Preparations [sic.] be correctly chosen and her method correctly applied.
(Elizabeth Arden, 1928, p. 9)
The all-purpose cream Arden was condemning was probably cold cream, a venerable skin-care cosmetic that could function as a cleanser, skin beautifier, night cream and, for some, a base for powder. Cosmetic companies that sold all-purpose creams sometimes denigrated ’ordinary’ cold creams as well. However, it was more usual for them to promote their all-purpose creams as a replacement for three or four specialist preparations, one of which was cold cream.
The Lady Esther company took this idea to heart, naming its all-purpose cream as a Four-Purpose Cream that could replace a cold cream, skin food, astringent and powder base.
Each application has four distinct actions on the skin.
Cleansing action that cleanses the pores and thus ends the use of an ordinary cleansing cream.
Tissue stimulating action that invigorates the deep tissues of the skin. And thus ends that use of a special “skin food.”
Astringent action that eradicates worry strain and premature age lines, refines pores. And thus makes the use of youth creams and astringents a folly.
Softening action that forms a perfect base for powder. And thus banishes the need of a powder base.
(Lady Esther advertisement, 1930)
Other companies followed a similar line. Jergen’s Face Cream was also said to act in four ways.
This one new cream—(1) cleanses expertly; (2) helps soften your skin, because of its light rich oils; (3) gives a lovely smooth finish for powder and make-up; (4) acts as a fragrant Smooth Skin night cream that helps wonderfully against sensitive dry skin. And, girls, very dry skin tends to winkle early!
(Jergens advertisement, 1940)
In Europe, all-purpose creams were often referred to as ‘sports creams’, a reflection of the widespread adoption of Nivea Creme, a popular German all-purpose cream made by Beiersdorf that could be used to protect the skin during outdoor activities and sports.
Above: 1933 Beiersdorf Nivea Creme.
In the 1950s, Nivea would up the ante on three or four functions and claim to be a 9-purpose cream.
Nivea is all these things . .
Hand Cream keeps hand as smooth as silk.
Cleansing Cream removes pore-deep grime.
Night Cream nourishes underlying tissues.
Powder Base especially for dry skin.
Baby Cream for napkin rash amd baby skin-care.
Sun Cream for all outdoor enthusiasts.
Soothing Cream for winter chapping, minor burns add abrasions.
Sports Cream for massage and rough skin.
A Man’s Cream particularly for sore chins.
(Nivea advertisement, 1952)
Antoine’s Crème pour le Ski, known as Ski Cream in America, was another example of a European sports cream. It started out as a cream for winter sports but became an all-purpose skin protector that could even be used as a make-up base.
Above: 1939 Antoine Ski Cream and Ski Lipstick.
See also: Antoine
All-purpose creams have always been popular, but were particularly so during the Great Depression of the 1930s when most household budgets were tight.
There are all-purpose creams that can be used for cleansing, lubricating, and make-up foundation. In fact, these are gala days for the “one-cream” woman who doesn’t want to be bothered with a raft of preparations. Some of the best-known manufacturers put out all-purpose creams that are ideal for the busy woman who has an average skin without serious faults to correct.(Video) Jergens All Purpose Face Cream: Skincare Saturday
A number of new all-purpose creams came on the market during the 1930s, priced and positioned at the lower end of the cosmetic market. Most tried to avoid drawing attention to the bad economic situation by stressing their skin-care benefits and/or their ability to save time rather than suggest that using them would save money.
Above: 1937 Duart Cream of Milk all-purpose face cream with advertising focused on its unique formulation and on its ability to solve a number of skin-care problems rather than price.
Some of these new creams tried to elevate their status with endorsements from eminent personalities, a strategy also tried by Pond’s. For example, Theron Laboratories, a British firm, named their all-purpose cream Princess Marguerite after getting an endorsement from Princess René of Bourbon-Parma [1895-1992], a relative of the Danish royal family who was living very modestly in France and could do with the cash.
See also: Pond’s Extract Company
Not every all-purpose cream was marketed as a cheap alternative. Estée Lauder – now associated with a wide range of specialist skin-care cosmetics – had an all-purpose cream in her original range. This sold for decades before it was discontinued. As Leonard Lauder [b.1933] noted in 1984 “We’re in the era of technology and specific products. In 1946, we introduced our super rich, all-purpose cream. Today there is no longer all-purpose anything.” (“Beauty review: Computing skin care,” 1984).
Above: 1949 Estée Lauder Super Rich All Purpose Cream – a cleanser, lubricant, night cream and skin conditioner.
All-purpose creams are still popular today for a variety of reasons including suitability, price, simplicity of use and general convenience. Wilkinson & Moore put some of these ideas into a list of marketing suggestions, some of which show an obvious negative bias:
There appears to be a market for an all-purpose cream and some of the possible sales outlets for such a product are:
(a) the unsophisticated user who lacks space and/or money and who therefore buys one cream to do as much as possible;
(b) the slightly more sophisticated user who buys a speciality cream for one particular function and relies on an all-purpose cream for all other functions;
(c) the user who finds the all-purpose cream ideally suited for her particular skin for a particular function and uses it as a speciality cream;
(d) the user who normally fragments her skin creams but resorts to an all-purpose cream when travelling or on holiday;
(e) for general family use and protection against the elements.(Video) Squad Cosmetics Multi Purpose Mousse Cream Lip Swatches | LUNA
(Wilkinson & Moore, 1982, p. 71)
At first, cosmetic chemists simply modified cold creams by adding lanolin, or one of its derivatives, producing what some have referred to as an ‘all-purpose type’ of cold cream. Nivea Creme can perhaps be considered a cream of this type. It was made with Eucerit, a trademarked lanolin alcohol.
Some example recipes for all-purpose type cold creams:
No. 10—All purpose type Per cent Sesame oil 42.5 Lanolin 14.5 White beeswax 5.5 Spermaceti 6.0 Borax 0.5 Water 30.5 Perfume 0.5
(Chilson, 1934, p. 100)
No. 11—All purpose type Per cent Lanolin absorption base 20.0 White mineral oil (65-75) 50.0 Water 14.5 White beeswax 15.0 Perfume 0.5
(Chilson, 1934, p. 100)
See also: Cold Creams
Other versions combined some of the properties of cold creams with those of vanishing creams. This allowed the all-purpose cream to be used for cleansing, softening and protecting the skin as well as a base for face powder.
Lanolin or lanolin derivatives were still added as emollients but the greasiness of the cold cream was reduced by replacing part of the oil phase with stearic acid or something similar to give the cream some of the characteristics of a vanishing cream. Some formulations also included glycerin or another polypol as a humectant. The resulting water-in oil (W/O) or oil-in water (O/W) creams retained most of the properties of a cold cream, which meant they could act as a cleanser and emollient. The presence of lanolin also allowed them to claim to be a skin food, while the thin film they left on the skin after the cream was removed worked as a base for face powder.
Some example recipes:
Four Purpose Cream Lanolin 12.0% Mineral Oil 65/75 24.0% Stearic Acid 4.0% Stearyl Alcohol 4.0% Spermaceti 6.0% Cetyl Alcohol 8.0% Olive Oil 4.0% Triethanolamine 1.0% Water 37.0%
(Keithler, 1956, p. 55)
Sports Cream parts by wt. Lanolin, cosmetic grade 18.0 Mineral Oil (65/75° Saybolt) 8.0 Paraffin wax (m.p. 52°C) 2.0 Petrolatum, short fiber 10.0 Magnesium sulphate 0.2 Magnesium stearate 0.5 Wool wax alcohols 1.0 Cetyl Alcohol 0.5 Preservatives and perfume 0.5 Distilled water 59.3
(Wells & Lubowe, 1964, p. 107)(Video) BEST RETINOL FOR YOU | Doctorly Favorites
All-purpose Cream per cent Stearic acid 15.0 Lanolin 2.0 Beeswax 2.0 Mineral oil 24.0 PEG-40 stearate 5.0 Sorbitol 10.0 Water, perfume, preservative q.s.
(Wilkinson & Moore, 1982, p. 71)
See also: Skin Foods and Vanishing Creams
When heavier creams fell out of favour, many companies making all-purpose creams introduced an all-purpose lotion or milk to their range. Beiersdorf, for example, added Nivea Milk to Nivea Creme in 1963.
Either cream or lotion, these skin-care cosmetics are still popular today. Most are no longer specifically branded as all-purpose. Nivea, for example, with a long history as an all-purpose cream, simply states that it is “ideal for daily use wherever skin needs care”.
First Posted: 23rd September 2019
Last Update: 8th March 2022
Beauty review: Computing skin care. (1984, December 9). The New York Times, p. 139.
Elizabeth Arden. (1928). The quest of the beautiful [Booklet]. USA: Author.
Barnett, G. (1972). Emollient creams and lotions. In M. S. Balsam, & E. Sagarin (Eds.). Cosmetics: Science and technology (pp. 1-104). New York: Wiley-Interscience.
Clark, R. (1963). Cosmetic creams and lotions. In H. W. Hibbott (Ed.) Handbook of cosmetic science: An introduction to principles and practice (pp.257-294). New York: The Macmillan Company.
Keithler, W. M. R. (1956). The formulation of cosmetics and cosmetic specialties. New York: Drug and Cosmetic Industry.
Neil, E. (1937, September). Fall Faces. Screenland. XXXV(5), pp. 63, 70.
Wells, F. V., & Lubowe, I. I. (1964). Cosmetics and the skin. New York: Reinhold Publishing Corporation.
Wilkinson J. B., & Moore, R. J. (Eds.). (1982). Harry’s cosmeticology (7th ed.). New York: Chemical Publishing.
All-purpose creams used a different approach. As their name suggests, they were formulated to cater for a wide range of purposes, to replace a number of speciality creams with a single product, an idea that was generally condemned by salon-based companies like Elizabeth Arden.What is the purpose of cosmetics? ›
Cosmetics are products designed to cleanse, protect and change the appearance of external parts of our bodies. The key ingredients present in most cosmetics include water, emulsifiers, preservatives, thickeners, moisturisers, colours and fragrances.How much moisturizer is enough? ›
Moisturizer. Generally speaking, King says that one to two milligrams of moisturizer per square centimeter of skin (or a dime- to nickel-sized dollop) should be enough to adequately hydrate your whole face.What are the 3 classifications of cosmetics? ›
Cosmetics are classified into "perfume and eau de cologne" including fragrance, "makeup cosmetics" including foundation creams, lipsticks and eye makeup, "skin care cosmetics" including facial cream, skin lotion, skin milk and cleansing cream, "hair care products" including hair dye, shampoo and hair treatment, and " ...What's the difference between all-purpose cream and full cream? ›
The main difference between heavy cream and all-purpose cream is the fat content. All-purpose cream contains around 30% milk fat and as its name suggests, it's highly versatile, but it doesn't whip well.Which is better heavy cream or all-purpose cream? ›
All-purpose cream does not whip well despite the fact it can hold a whipped peak, so if you're planning to make light and airy pastry creams and custards that call specifically for heavy cream, you will need heavy cream as labeled.What are the benefits of cosmetics? ›
Beyond physical health, cosmetics can help to improve our mood, enhance our appearance and boost our self-esteem. They can also help to exhibit personal style and, as such, are an important means of social expression.What are the 3 examples of cosmetic products? ›
- Hair dyes.
- Skin-care creams.
Cosmetics designed to enhance or alter one's appearance (makeup) can be used to conceal blemishes, enhance one's natural features (such as the eyebrows and eyelashes), add color to a person's face, or change the appearance of the face entirely to resemble a different person, creature or object.Can too much moisturizer damage skin? ›
If you use too much moisturizer, over time it makes your skin lazy, which can encourage your skin to produce less moisture on its own. Over moisturizing signals to your skin that it has enough water, lipids and protein (skin's building blocks) and that it can slow down the production of these important skin nutrients.
Excessive moisturizer use can cause pimples or breakouts on the skin. Your skin absorbs what it needs and the extra product just sits on top of your face. This greasy layer attracts dirt and bacteria, which then gets accumulated in the pores and causes acne.Can I use cream and moisturizer at the same time? ›
Per traditional skincare rules, you may have two moisturizers in your skincare routine: a lightweight lotion (maybe infused with SPF) for the daytime and a more intense cream (possibly with retinol) to use in the evening.What are two examples of cosmetics? ›
Under the law, some of the products commonly referred to as "personal care products" are cosmetics. These include, for example, skin moisturizers, perfumes, lipsticks, fingernail polishes, eye and facial makeup preparations, shampoos, permanent waves, hair colors, toothpastes, and deodorants.What are the three main items for skincare? ›
Caring for your skin is as simple as using a cleanser, moisturizer, and sunscreen.Can I use all-purpose cream as heavy cream? ›
1 Chilled all-purpose cream = a substitute for whipping cream and heavy cream. This is the most basic way of using all-purpose cream. When all-purpose cream is chilled, it thickens in consistency. It becomes stiff and can hold its shape.Can I use thick cream instead of all-purpose cream? ›
Yes! Since they are the same product, you can use heavy whipping cream and heavy cream interchangeably. Both are a versatile, all-purpose product for adding thick, creamy elements to sauces to soups to desserts, so it's worth keeping one on hand in your fridge.Can I use all-purpose cream on coffee? ›
Yes, you can, and it's delicious. Using heavy cream in coffee is similar in spirit to the jump from non-fat milk to cream. Heavy cream is thicker and denser than regular cream and doesn't mix well with coffee.What is healthier than heavy cream? ›
For a healthy substitute, try evaporated skim milk. This will slash calories and eliminate nearly all of the saturated fat you'd find in heavy cream. Light cream has a fat content of around 20% (compared to heavy cream's 36% to 40%).Are cosmetics good for your skin? ›
Makeup isn't totally bad for your skin, but it can cause problems if you practice unhealthy makeup habits. Developing these routines will help create a safe environment for your skin. Even though these are simple tips, they'll help save you from unwanted acne, aging, and dry or oily skin.Are cosmetics good or bad for you? ›
Certain chemicals present in makeup and other cosmetic products can contain ingredients that researchers have linked to serious health concerns. Some of these health concerns include: cancer. endocrine disorders, which affect the production of hormones in the body.
- Clogged Pores. If you are applying makeup on a regular basis and leaving it on your skin for a long time, there are chances that your skin pores get clogged. ...
- Untimely Aging. ...
- Dry or Oily Skin. ...
- Breakouts. ...
- Allergic Reaction. ...
- Colour Changes. ...
- Eye Infections. ...
The key difference between cosmetics and personal care products is that cosmetics are chemical compounds used for the enhancement of the appearance of a person, whereas personal care products are chemical compounds and objects that are used to maintain personal hygiene as well the enhancement of appearance.What is the difference between cosmetic and cosmetics? ›
Cosmetics temporarily treat your skin while cosmeceuticals treat the root cause of the skin concern, giving you permanent results. Results through cosmetics are immediate and fast, while cosmeceutical products give slow but permanent results.What are the basics of cosmetics? ›
- Hair Conditioner.
- Body Wash.
- Hair Gel.
- Skin Lotion.
- Sunless Tanning.
- Nail Polish.
People use cosmetics to keep clean and enhance their beauty. These products range from lipstick and nail polish to deodorant, perfume, hairspray, shampoo, shower gel, tattoos, hair adhesives, hair removal products, hair dyes, most soaps, some tooth whiteners, and some cleansing wipes.Is cream a cosmetic? ›
A "cosmetic" is any substance used to clean, improve or change the complexion, skin, hair, nails or teeth. Cosmetics include beauty preparations (make-up, perfume, skin cream, nail polish) and grooming aids (soap, shampoo, shaving cream, deodorant).Why do dermatologists say not to use moisturizer? ›
Aesthetic dermatologists have observed that habitual, daily moisturising over a prolonged period can actually age the skin. This induced ageing occurs because the same fibroblast cells which produce GAGs (the skin's moisturiser) also produce collagen and elastin, which help maintain the skin's elasticity.How many times a day should you moisturize your face? ›
How Often Should You Use a Face Moisturizer? Generally accepted advice about the use of moisturizers is to apply it twice daily––every morning and every night. It's the most commonly accepted practice because it ensures that the moisture content of your skin remains constant throughout the entire 24 hour period.Does Vaseline clog pores? ›
Is Vaseline® Jelly Non-comedogenic? Yes! Vaseline® Jelly is made from 100 percent healing jelly, so – like petroleum jelly – it also doesn't clog pores. (If a product is non-comedogenic, it will not clog or block your pores).How do you know if your skin is over moisturized? ›
- Increased Sebum Production. If you have naturally oily skin, you may experience even oilier skin when you over-moisturize. ...
- Excessive Dryness. While it may seem ironic, using too much moisturizer can cause excessive dryness. ...
- More Texture, Bumps, or Tightness.
Not sure if you're over-moisturizing? Dr. Garshick says the most immediate signs are clogged pores, blackheads, and excess oil production. She advises moisturizing no more than two times a day, using a product formulated for your skin type.How do I know if my moisturizer is working? ›
Stinging or burning
While tingling can sometimes indicate that a skin-care product is working, that isn't the case for moisturizers. If you feel any stinging or burning, "this could mean that the moisturizer isn't compatible with your skin or you have a sensitivity to one or more of the ingredients," says Dr.
- Milk. Milk is a great ingredient for your skin. ...
- Coconut oil. Most people use coconut oil for hair but you can also apply coconut oil on your face to get glowing skin! ...
- Almond oil. Almond oil is great for your skin. ...
- Rose Water. Rosewater is undoubtedly a magic potion for beauty. ...
- Honey. advertisement. ...
- Aloe vera gel. ...
Vaseline® has been a fixture in homes for decades. This much-loved product is safe to use on your body and your face. The triple-purified petroleum jelly helps restore the skin and seal in moisture making it ideal for use on the face.What is the best cream for night? ›
|The Body Shop Vitamin E Nourishing Night Cream||₹1245|
|The Body Shop Tea Tree Night Lotion||₹1045|
|Olay Natural White Day and Night Regime||₹798|
|Kaya Brightening Night Cream, with Azeloyl Glycine & Vitamin C for all skin types||₹990|
“The rule of thumb when applying skincare is to apply the lightest first and the heaviest last, since thinner products can't penetrate thicker products,” says Dr. Idriss. Example: Layering a serum (thin) over your moisturizer (thick) would render that serum almost ineffective.What is the correct order of skin care? ›
In summary, using the correct order of skincare is critical to maximize their efficacy and creating healthy, radiant skin. After cleansing, proceed with toning, exfoliating, applying essence, serum, eye cream, moisturizing, applying sunscreen, and applying face oil.What are the two basic rules of good skin care? ›
- Sunscreen: Just do it. We all know it, but we don't want to take the time to do it. ...
- Moisturize, moisturize, moisturize. There are two big reasons our skin begins to lose moisture — age and temperature. ...
- Nourish from the inside out. ...
- Don't overdo it. ...
- Pay attention to your skin.
Skin condition can be improved by application of preventative and treatment cosmetics. This includes moisturisation, tone, wrinkle and blemish reduction associated with skin ageing. Symptoms of acne can be reduced. Skin can be protected from sun damage by appropriate use of sunscreen products.What are the cosmetics used on face? ›
Cosmetic products across brands-primer, concealer, foundation, compact, highlighter, bronzer, contour sticks, blush, eyeshadow palette, eyeliners (gel, liquid, powder), lipsticks, lip gloss, lip tint, lip balm, body paint, body makeup kit, setting spray, and so on.
7 skin's method is a Korean beauty treatment that is loved by skin care fans around the world. In a nutshell, it involves applying up to seven layers of toner in between your cleanser and moisturiser - yes 7 layers!What is the most important part of skincare? ›
Dermatologists agree: Sunscreen is the most important step in any skincare routine for every skin type and age. “If you don't wear sunscreen, you might as well not do any of the other steps,” Dr. Magovern says. “The sun is the number one reason skin ages prematurely.”What are the 4 basic skincare steps? ›
The Core Four includes a cleanser, an exfoliant, a moisturizer, and a SPF. Cleansing is the most basic aspect of skincare, everyone should do it daily – from the guy with perfect skin, to the MAC makeup artist.What is the equivalent of all-purpose cream? ›
For best results, substitute heavy cream with an equal amount of evaporated milk. If you're making a dessert, you can also add a few drops of vanilla extract to sweeten it. Evaporated milk can be used as a substitute in recipes in which heavy cream is used as a liquid ingredient, such as in baked goods.
1 Chilled all-purpose cream = a substitute for whipping cream and heavy cream. This is the most basic way of using all-purpose cream. When all-purpose cream is chilled, it thickens in consistency. It becomes stiff and can hold its shape.What are the three types of cream? ›
RecipeTips notes that the United States has three main forms of cream: heavy cream, light cream, and half-and-half.What is the healthiest substitute for cream? ›
- Coconut cream.
- Milk and olive oil.
- Milk and cornstarch.
- Silken tofu and plant-based milk.
- Greek yogurt and milk.
- Cottage cheese and milk.
- Vegan yogurt and plant-based milk.
- Cashew cream.
The U.S. Food & Drug Administration sets specific standards for each type of cream. The difference between these four common cream varieties is really just the amount of fat they contain. The higher the fat content, the thicker the cream, and the easier it is to whip into stable peaks (or whipped cream).How long does it take for all-purpose cream to thicken? ›
How long does it take for heavy cream to thicken up? Whisking the cold heavy cream until firm peaks takes about 8 minutes.Is all-purpose cream same as evaporated milk? ›
Evaporated milk and heavy cream are two entirely different dairy products. Evaporated milk is milk with 60 percent of its water removed, while heavy cream is made from cream, which is separated from milk in the production process.
Cooking cream might also be known as light cream or single cream in Europe. It's a thinner, more liquid consistency than either whipping cream and all-purpose cream which makes it easy to stir into soups, sauces, and even gravies and stews.Should all-purpose cream be refrigerated? ›
When unopened, all-purpose cream can sit in your pantry for months. If you plan to make a dessert, you are better off storing the cartons of cream in your refrigerator.Can I use all-purpose cream for coffee? ›
The verdict: Yes, you can use heavy whipping cream in coffee.How many days does all-purpose cream last? ›
How long will cream be good after it is opened? The cream should be good until the date on the carton or 7-10 days after opening–whichever date comes first. Keep it in the back of the refrigerator (where it is coldest) for maximum shelf life. For more tips on food storage, see Can Your Refrigerator Kill You?Which type of cream is best for skin? ›
For normal skin, choose a light, fluid, and mattifying day cream. For oily skin, go for a day face cream that balances the sebum production and also nourishes the skin. For sensitive skin, opt for hypoallergenic day creams to avoid skin breakouts.What is the best type of cream? ›
- BEST CHOICE: Pasteurized heavy cream. This product, which tends to have the most fat of any cream in the dairy aisle, is our favorite choice for whipped cream. ...
- SECOND BEST: Ultra-pasteurized heavy cream. ...
- GOOD FOR CERTAIN APPLICATIONS: Whipping cream.
- Alps Goodness.
- Good Vibes.
- Lotus Herbals.